A few weeks ago, I had the amazing opportunity to model the new Spring/Summer 2016 Collection for the sustainable Toronto-based womenswear label Simone’s Rose, and work one-on-one with the incredibly talented designer herself, Michelle Maynard. From what I saw in previous collections, and the sneak peeks on the label’s Instagram, I knew I was onto something special. The collection is feminine and stylish, connecting pieces through scalloped edges, pleats and soft details. Drawing from a recent trip to Paris, Michelle has created a line that oozes class and elegance, but still hints at that fun, flirty side that spring and summer calls for.
To see more of the collection, visit the website.
But here’s the best part: each and every piece is handmade the Toronto studio by Michelle, right here:
Not only is each piece carefully constructed, in small batches or often on a made-to-order basis to prevent waste, but each fabric used is intentionally selected. Instead of ordering new fabrics, Michelle sources deadstock and overstock (leftover, extra fabrics that were not used) materials from other companies and designers, as well as vintage finds to use as detailing, such as trims. Many leftover materials that don’t get used are sold online, so that they could be re-purposed and used by someone else. Simone’s Rose also strives to use organic and natural fiber textiles, such as organic cotton, linen, hemp and bamboo.
There’s something really cool about hanging out with the same person who made the clothes you’re wearing. It makes every garment more personal and more fascinating than anything you would see on a hanger in store. The amount of appreciation I have for not just Simone’s Rose pieces, but everything in my closet, has grown so much. This shouldn’t be so shocking, since all of our clothes is made by someone, somewhere in the world. Unfortunately, most of them don’t have as comfortable or safe of a set-up, and work long hours for very little pay. It’s easy to forget that there are real people behind our clothes, not just machines.
However, despite all the work that needs to be done when it comes to large companies and fashion houses, it’s uplifting to see changes in the approach of local and small designers. More and more are choosing to search for overstock and vintage fabrics over buying new, and looking into organic textile options. It can be overwhelming to think about starting to buy all your clothes from an ethical source, but its easy to forget that looking into our very own cities, or nearby cities, and seeking out locally-made pieces is an option, as well. And, because I always have budget in mind, you can be sure that your quality purchase will long out-live a similar, more hastily made version that you’ll find at the mall.
As Michelle Maynard says on her website:
It’s all about having style – both in the way we dress and the way we affect people and the world around us.
Who doesn’t want to wear something that was made with so much love?
This is awesome! I’m SO passionate about responsible trade/sustainable clothing. Thanks for letting me know about this cool designer 🙂
You’re very welcome, Carmela! I’ll be featuring more brands and designers soon!
Wow! Beautiful! I am obsessed with the white dress! Being eco-conscious just adds another level. Thanks for sharing. Off to shop!
The white dress is one of my favourites as well! Enjoy!
Love thins! I love shopping at my local designer shops,, but they are just so spendy! This would be worth the money!
They do tend to be a little more pricey, but like you said, the quality is so worth the money! Not to mention that these designers who make it all by hand definitely deserve it for all their talent and hard work 🙂
This is beautiful beyond words! I just started becoming more ethical in the way I shop and in the process of minimizing my wardrobe into a capsule, so this is such a great example of great fashion and morals in alignment!
Glad you enjoyed it! It really is setting a wonderful example for other designers out there 🙂
Such an insightful review Elena! Thank you so much for spending the day with me in the studio and for the wonderful write up. You were a true pleasure to work with & I love how appreciate all the hard work that goes on behind the scenes. Much love!
No problem Michelle, it was a really cool experience!
Beautiful clothes! It’s stylish and relaxed at the same time. My latest requirement for the clothes I purchase is comfort and body friendly fabrics like cotton, wool, bamboo and blends. I think I found what I’ve been looking for! Off to Simon’s site for shopping. 🙂
They really are both beautiful and comfortable pieces! 🙂