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When I first decided to start swapping out makeup products with safer alternatives that were more natural, mascara was not first on my list. Unlike other beauty products, many of which I use infrequently, or never use at all, mascara was an almost daily part of my makeup routine. When I do my makeup I like to emphasize my eyes, so mascara is also kind of important to me. Once I finally mustered up the courage to try a new non-toxic brand, I was disappointed and reverted back to my drugstore favourite. For a while. By now, I’ve managed to test out 3 natural mascara brands and wear them to the end of their lifecycle. Though I’m still planning on testing out other natural mascara brands, so far I found one that I think can replace my old drugstore brand pretty satisfactorily.
I’m going to start by saying that I am no beauty guru. I’m working on expanding my skillset there, but seriously, I don’t even use eyeshadow. However, I do know what I do and don’t like when it comes to makeup, and can make helpful observations. So read these reviews with that in mind, knowing that these are my honest experiences with each product.
Pros: Of the natural mascaras on this list, this was the least flaky and lasted the longest before drying up. I stopped using it (because of the cons mentioned below), went through an entire tube of another mascara, and then came back to it and it was still smooth to put on.
Cons: On the flip side of being a very smooth and “wet” mascara, I found that it also clumped my lashes together instead of separating them for the fluffy look I prefer. Because I want a more full look I always layer on my mascara, and I found that with this one you can’t layer – what you get from the first layer is your best chance. For me, the more volume and length the better. I’m not a full-face-of-makeup kind of girl, but if I’m going through the effort of putting on and taking off makeup that day, it better look like I put in that effort! Unfortunately, I felt like this Da Lish mascara just didn’t offer the length, nor the volume, I was looking for. If all you want is something to gently enhance your natural lashes then this will do the trick. If you’re expecting anything more, it won’t.
Overall Rating: 5/10
Would I re-purchase? No. It just doesn’t have what I look for in a good mascara.
Pros: I really loved this mascara. The spiral brush helped separate and define my lashes, but the mascara itself was thick enough to create amazing, full lashes. I felt like I instantly looked more awake and aware after I put it on. Wide, bright eyes is my goal, and this mascara definitely helped me achieve it.
Cons: It did dry out relatively quickly compared to other mascaras on this list.
Overall Rating: 9/10
Would I re-purchase? Yup, gladly!
Pros: This mascara also gave me pretty decent volume – not quite as dramatic as the Elate Mascara, but satisfactory enough.
Cons: While it gave me the volume I wanted, I found it to be a bit clumpy when applying and I had difficulty spreading my lashes with the thick wand. I also found that it got a bit flaky towards the end of a long day, and was one of the more difficult ones to remove.
Overall Rating: 7/10
Would I re-purchase? Maybe, but not as a first choice.
Pros: This is the only mascara on this list that doesn’t have a fluffy brush, and to my surprise I actually liked it. It did a great job at defining and spreading out my lashes, making my eyes nice and bright, without clumping, and gave a decent amount of volume for such a smooth application.
Cons: Again, just simply not as much volume as I would like. However, I was still pretty happy with my lashes even though it was a slightly different look than what I usually go for.
Overall Rating: 8/10
Would I re-purchase? Definitely, but it’s also the most expensive one on the list! I’ll probably stick with the Elate Mascara.
If you’re wondering where I managed to find all these mascaras, the answer is Truth Beauty Company. They have two brick-and-mortar locations (in Waterloo and in Guelph), but if you’re not in the area then you can still get everything from them online (they ship to the US and Canada!).
I hope this review was helpful to you in choosing your own natural mascara! If the first one (or first few) you try aren’t the best, don’t get discouraged. There are plenty of natural mascara brands out there, and depending on what look you prefer, you might have to try a few. Even though I was quite happy with the Elate Cosmetics mascara, I’m planning on trying some other brands as well – just for fun 😉 Let me know if you have any recommendations below!
Until next time,